Vitra — 100 Years Panton

Vitra is a case study in restraint and motion. The goal was to translate a century of design heritage into a digital experience that feels as considered as the furniture itself.

Approach

We built a scroll-driven narrative that lets the product breathe. Large typographic moments, slow parallax, and a monochrome palette keep the focus on form.

Results

• 40% increase in average session duration.
• Featured on Framer Website of the Year shortlist.
• Fully responsive, with reduced-motion support baked in.

Tech notes

The site uses Next.js App Router for static generation, GSAP ScrollTrigger for the cinematic scroll moments, and Tailwind CSS for the design system.